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Associate Marketing Communications Manager (TW) - Bike & Golf
面試心得
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企業名
GARMIN 台灣國際航電股份有限公司
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工作地點
新北市汐止區
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薪資
月薪37000~0元
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工作內容
At Garmin, we strive to develop innovative high-quality, state-of-the-art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports.
The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.
[ Planning ]
- Gaining a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Developing and executing comprehensive integrated communication plans to increase awareness, accelerate the sales cycle, grow advocacy, and increase sales in support of sales priorities and revenue goals.
- Developing program and campaign scorecards, tracking results and providing updates; using campaign and pipeline data to identify trends and opportunities.
- Advertise upcoming sporting events.
- Research marketing trends and innovations.
[ Execution ]
- Managing marketing priorities and programs to ensure alignment with broader Marketing and organization launches; ensuring campaigns are being delivered in conjunction with account strategy and business unit objectives.
- Build and maintain positive relationships with brand representatives ( Athletes / KOLs / Sports Association).
- Secure and ensure brand logo are printed on kits, banners, and posters at the event.
[Requirement]
- University Degree or above. Preferably in marketing, communications, kinesiology or sports management.
- Relevant working experience for 4+ years marketing/communication/sports agency or association /brand communication department.
- Understanding of media/communication/sports industry in Taiwan, especially in communication, bike, golf.
- Previous experience in communication and offline event in Taiwan.
- Excellent interpersonal and communication skills.
- Ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
- Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
- Ability to translate market knowledge and strategy into compelling stories and tools for the sales team.
- Enthusiastic about golf or bike and familiar with Garmin products are preferred.
GARMIN 台灣國際航電股份有限公司-使用1111轉職專區
https://central1111.com.tw/turn/